If you’re someone who loves scoring amazing deals on quality products without compromising on style or functionality, then GMA Deals and Steals is your shopping paradise.
This beloved segment on ABC’s Good Morning America has been helping millions of viewers save money on everything from fashion and beauty to home goods and electronics for over a decade. Let’s dive deep into everything you need to know about this incredible shopping phenomenon.
Table of contents
- Today’s GMA Deals
- What is GMA Deals and Steals?
- Meet the Mastermind: Tory Johnson
- How GMA Deals and Steals Works
- Categories of Products Featured
- Special Shopping Events
- Benefits of Shopping GMA Deals and Steals
- Expert Shopping Tips and Strategies
- How to Get Customer Support
- The GMA Deals Website Experience
- Success Stories and Customer Reviews
- Comparing GMA Deals to Other Shopping Options
- Frequently Asked Questions
- Planning Your GMA Shopping Strategy
- Seasonal Shopping Guide
- The Impact on Small Businesses
- Making the Most of Your Purchases
- Common Mistakes to Avoid
- The Future of GMA Deals and Steals
GMA Deals and Steals: Today’s Deals
What is GMA Deals and Steals?
GMA Deals and Steals is a popular shopping segment featured on Good Morning America, hosted by the dynamic entrepreneur and deal expert Tory Johnson. Since its inception in 2011, this segment has revolutionized the way Americans shop by bringing exclusive discounts directly from trusted brands to viewers’ screens every week.
What sets GMA Deals and Steals apart from other shopping platforms is the direct relationship between consumers and brands. Unlike traditional flash sale sites operated by third parties, every deal featured on GMA allows you to purchase directly from the company itself, ensuring authenticity, quality customer service, and the best possible prices.
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$1.5B+
Total Savings for Shoppers
15+ Years
Of Helping Viewers Save
50-80%
Average Discount Range
100+
Brands Featured Monthly
Meet the Mastermind: Tory Johnson
Tory Johnson is not just the face of GMA Deals and Steals; she’s a successful entrepreneur, author, and workplace contributor who has been a part of the Good Morning America family for over 20 years. Her journey with the show began as a workplace contributor before she launched the now-iconic Deals and Steals segment.
As a New York Times bestselling author of “The Shift,” Tory brings her business acumen and passion for helping people save money to every deal she curates. She personally selects each product, negotiates exclusive discounts with brands, and ensures that every item meets her high standards of quality and value. Her dedication to finding the best deals has helped viewers save over one and a half billion dollars since the segment’s launch.
Tory’s Mission
Tory and her dedicated team of researchers and shopping enthusiasts travel the country to secure deep discounts from great brands of all sizes. These companies value the national TV exposure and the unique opportunity to connect directly with consumers, which allows them to offer unprecedented savings.
How GMA Deals and Steals Works
Understanding how GMA Deals and Steals operates is crucial to maximizing your savings. The process is designed to be straightforward, but knowing the ins and outs can help you snag the best deals before they sell out.
Important Note
Deals are typically available for 24 hours or while supplies last. Popular items can sell out quickly, so it’s essential to act fast when you see something you love. The valid dates and times are always clearly indicated on each company’s website.
Categories of Products Featured
One of the most appealing aspects of GMA Deals and Steals is the incredible variety of products featured. Whether you’re shopping for yourself, your home, or looking for the perfect gift, there’s something for everyone.
Fashion & Accessories
From stylish clothing and comfortable shapewear to trendy handbags and statement jewelry, the fashion category offers deals on both established brands and emerging designers. You’ll find everything from everyday basics to special occasion pieces at prices that make luxury accessible.
Beauty & Skincare
Premium skincare brands, makeup essentials, haircare products, and wellness items are regularly featured. Past deals have included popular brands like First Aid Beauty, Sunday Riley, Cover FX, and Laura Geller Beauty, with discounts reaching up to 65% off retail prices.
Home & Kitchen
Transform your living space with deals on cookware, bedding, decorative items, organizational solutions, and innovative gadgets. Products range from premium comfort items like Cariloha’s bamboo towels to practical kitchen tools and beautiful home decor.
Special Shopping Events
Beyond the regular weekly deals, GMA Deals and Steals offers several special shopping events throughout the year that provide even more opportunities to save.
40 Boxes Program
The 40 Boxes initiative is an exclusive program where Tory Johnson curates special deals that are updated daily throughout the week. These deals are available at 40Boxes.com and feature a rotating selection of products from various brands. New items are added daily, giving shoppers fresh opportunities to discover amazing deals all week long.
Seasonal Sales Events
Throughout the year, GMA Deals and Steals hosts special themed events including holiday gift guides, back-to-school savings, summer essentials, and winter comfort items. Recent events have included collaborations with Oprah’s Favorite Things, offering exclusive discounts on products featured in the famous annual list.
Power Hour Deals
These special segments feature products specifically priced at $20 or less, making it easy to find affordable gifts and treats for yourself or loved ones. Power Hour deals are perfect for budget-conscious shoppers who don’t want to sacrifice quality.
Pro Shopping Tip
Sign up for the GMA Shop newsletter to receive alerts about special events, exclusive previews of upcoming deals, and first access to limited-quantity items. Newsletter subscribers often get a head start before deals go live to the general public.
Benefits of Shopping GMA Deals and Steals
🛡️ Trusted Authenticity
Every product comes directly from the brand, eliminating concerns about counterfeit items. You’re guaranteed genuine products with full manufacturer support.
💰 Significant Savings
With discounts typically ranging from 50% to 80% off retail prices, you can afford premium products that might otherwise be out of reach. Deals start as low as $2.
🎁 Gift-Ready Options
Many products are beautifully packaged and perfect for gifting. From personalized jewelry to luxurious home items, you’ll find thoughtful presents for everyone on your list.
🏪 Support Small Businesses
GMA Deals and Steals frequently features women-owned businesses and emerging brands, allowing you to discover unique products while supporting entrepreneurs.
🚚 Convenient Shopping
Shop from the comfort of your home with straightforward online ordering. Most retailers offer reasonable shipping rates, with many providing free shipping options.
🔄 Quality Assurance
Tory Johnson personally vets every product and brand featured, ensuring you’re getting quality items worthy of your investment, even at discounted prices.
Expert Shopping Tips and Strategies
To make the most of GMA Deals and Steals and ensure you never miss out on amazing savings, follow these proven strategies from experienced shoppers.
Essential Shopping Strategies
- Set reminders for when Good Morning America airs (7-9 AM EST weekdays) or check GMADeals.com first thing in the morning when deals go live
- Follow GMA Deals and Steals on social media platforms for real-time updates, exclusive previews, and flash deal announcements
- Bookmark GMADeals.com and 40Boxes.com for quick access whenever new deals are released
- Read product descriptions carefully and check reviews when available to ensure items meet your needs
- Verify shipping costs and delivery timeframes before completing your purchase, especially during holiday seasons
- Act quickly on items you truly want, as popular products can sell out within hours of being featured
- Familiarize yourself with each brand’s return policy, as policies vary since you’re purchasing directly from individual companies
- Create accounts with your favorite featured brands for faster checkout when deals go live
- Compare multiple products within the same category when several are featured to find the best value
- Take advantage of free shipping thresholds by combining multiple items from the same brand
⚠️ Important Considerations
Limited Availability: All deals are available only while supplies last, with no rain checks or backorders unless specifically noted by the vendor. Popular items can sell out extremely quickly, sometimes within the first few hours.
Time Restrictions: Deals are typically valid for the day they’re featured until midnight PT. Some extended offers may last longer, but this is always clearly indicated.
No Coupon Stacking: The exclusive GMA discount cannot be combined with other promotional codes or offers from the brand.
How to Get Customer Support
One of the standout features of GMA Deals and Steals is the exceptional customer support available to shoppers. If you encounter any issues or have questions about a deal, help is readily available.
Direct Support from Tory Johnson’s Team
For assistance with any GMA deal, you can email Tory Johnson and her team directly at [email protected]. The team is known for their responsiveness, typically replying to viewer emails within an hour during business hours. This level of customer service is rare and demonstrates the commitment to ensuring a positive shopping experience.
Brand-Specific Support
Since you’re purchasing directly from each brand, you can also contact the individual companies for product-specific questions. Every receipt includes the company’s email and phone contact information, making it easy to get help with your order.
Issues and Returns
In the unlikely event that you receive incorrect or damaged items, contact the company directly or email the GMA Deals team at [email protected] within 24 hours. Every brand featured on GMA wants you to be completely satisfied with your purchase and will work to resolve any issues promptly.
The GMA Deals Website Experience
The official GMA Deals website (GMADeals.com) is your central hub for accessing all current and featured deals. The website is designed to be user-friendly and intuitive, making it easy to browse available offers.
Website Features
When you visit GMADeals.com, you’ll find deals organized by category, with clear information about the discount percentage, retail price, deal price, and valid dates. Each brand has its own dedicated Shopify-powered storefront, ensuring a secure and professional shopping experience.
The website clearly indicates which deals are currently active and which are coming soon. You can also sign up for email notifications when specific products or brands you’re interested in become available or go back in stock.
Privacy and Security
These Shopify-powered web stores operate under different terms and privacy policies than Disney/ABC. Your transactions are secure, and by taking advantage of these deals, ABC receives promotional and financial consideration. This partnership model helps negotiate the exceptional discounts you receive.
Success Stories and Customer Reviews
The GMA Deals and Steals community is filled with loyal shoppers who have discovered incredible products and saved substantial amounts of money over the years. The segment has built a reputation for quality, value, and customer satisfaction.
What Shoppers Love
Customers consistently praise the program for making luxury accessible, featuring unique and innovative products, and providing excellent gift options. Many shoppers have discovered their favorite brands through GMA Deals and continue to purchase from these companies even after the special promotions end.
The segment has been particularly successful in showcasing women-owned businesses and small companies that might not have the marketing budget for traditional advertising. This exposure has helped numerous entrepreneurs grow their businesses while giving consumers access to fresh, creative products.
Real Savings, Real Impact
With over $1.5 billion in cumulative savings delivered to viewers over 15 years, the impact of GMA Deals and Steals extends beyond individual purchases. Families have been able to afford quality products for their homes, gift special items to loved ones, and try new brands they might never have discovered otherwise.
Comparing GMA Deals to Other Shopping Options
In the crowded world of online deals and flash sales, GMA Deals and Steals stands out for several important reasons that make it a preferred choice for savvy shoppers.
Direct vs. Third-Party Sales
Unlike many flash sale sites operated by third parties, GMA Deals connects you directly with brands. This means better customer service, authentic products, easier returns, and often better prices since there’s no middleman taking a cut.
Curation and Quality Control
Every product featured on GMA has been personally selected and vetted by Tory Johnson and her team. This curation process ensures that only quality items make it to the segment, protecting you from the questionable products that sometimes appear on other deal sites.
Transparency and Trust
The association with Good Morning America and ABC provides an additional layer of credibility and trust. Brands know they’re being featured on national television, which incentivizes them to provide exceptional products and customer service.
Frequently Asked Questions
Planning Your GMA Shopping Strategy
To maximize your savings and shopping success with GMA Deals and Steals, it’s helpful to develop a strategic approach. Smart shoppers who plan ahead consistently find the best deals and never miss out on must-have items.
Create a Wishlist System
Keep a running list of categories or types of products you’re interested in. When you see deals in those categories, you’ll be ready to act quickly. This is especially useful for holiday shopping, when you can snag perfect gifts at incredible prices.
Budget Planning
Set a monthly budget for GMA deals shopping. Since deals are time-limited and items sell out, having a predetermined budget helps you make quick decisions without overspending. Remember that even with amazing discounts, impulse buying can add up.
Research Brands in Advance
When possible, research featured brands before making a purchase. Check reviews, read about the company’s story, and understand their products. This helps you make informed decisions quickly when deals go live.
Advanced Shopping Tip
Create accounts with payment information saved on popular shopping platforms like Shopify. Many GMA deals use Shopify stores, and having your information pre-saved allows for lightning-fast checkout when popular items are selling quickly.
Seasonal Shopping Guide
GMA Deals and Steals offers exceptional shopping opportunities throughout the year, with certain seasons providing unique advantages for different types of purchases.
Holiday Season (November – December)
This is prime time for GMA Deals, with an increased number of featured products perfect for gift-giving. Special holiday editions often include curated gift guides organized by price point and recipient type. Start your holiday shopping early through GMA deals to save significantly while checking items off your list.
Spring Refresh (March – May)
Spring brings deals on home organization, garden accessories, spring fashion, and beauty products. It’s an excellent time to refresh your wardrobe and home decor while taking advantage of seasonal discounts.
Back-to-School (August – September)
Look for deals on organizational products, tech accessories, lunch gear, and items for dorm rooms or home offices. Many featured brands offer products perfect for students and teachers preparing for the new school year.
Summer Essentials (June – August)
Summer deals often feature travel accessories, outdoor entertaining items, activewear, and products for family fun. It’s the perfect time to stock up for vacations and summer activities.
The Impact on Small Businesses
One of the most meaningful aspects of GMA Deals and Steals is its support of small businesses and entrepreneurs, particularly women-owned companies. The segment has become a launching pad for countless businesses that might otherwise struggle to reach a national audience.
Exposure and Growth
Being featured on Good Morning America provides exposure that money often can’t buy. Small businesses get to showcase their products to millions of viewers, leading to immediate sales and long-term brand awareness. Many companies report that a single GMA feature transforms their business trajectory.
Direct Consumer Connection
The direct-to-consumer model helps small businesses build customer relationships without giving up control to third-party platforms. Companies retain their customer data, can provide personalized service, and often convert one-time deal shoppers into loyal, full-price customers.
Empowering Entrepreneurs
Tory Johnson’s commitment to featuring women-owned and minority-owned businesses has helped level the playing field in retail. The segment regularly showcases innovative products from entrepreneurs who have bootstrapped their businesses and deserve recognition.
Making the Most of Your Purchases
Getting a great deal is just the beginning. Smart shoppers know how to maximize the value of every purchase through strategic buying and thoughtful product selection.
Value Maximization Tips
- Buy multiples of products you love as gifts throughout the year, saving money and shopping time
- Stock up on consumables like beauty products, supplements, or pantry items when they’re featured at steep discounts
- Consider products that solve multiple problems or serve multiple purposes to maximize utility
- Look for items with high regular retail prices where the percentage discount translates to significant dollar savings
- Take advantage of free shipping thresholds by bundling multiple items from the same brand
- Keep gift items in your closet year-round so you’re prepared for birthdays, holidays, and special occasions
- Read product care instructions to ensure longevity and get the most value from your purchases
- Share great finds with friends and family who might benefit from the same deals
Common Mistakes to Avoid
Even experienced shoppers can fall into common traps when deal hunting. Being aware of these pitfalls helps you shop smarter and avoid buyer’s remorse.
Avoid These Common Pitfalls
Impulse Buying: Just because something is on sale doesn’t mean you need it. Stick to your list and budget to avoid accumulating items you’ll never use.
Ignoring Shipping Costs: A great deal can become less appealing when shipping costs are factored in. Always check total costs before completing your purchase.
Missing Size or Specification Details: Rushing to checkout can lead to ordering the wrong size, color, or product variation. Take a moment to verify all details.
Not Reading Return Policies: Different brands have different policies. Know the terms before you buy, especially for gift items.
Waiting Too Long: Popular items sell out quickly. If you truly want something, don’t wait until the last minute to make your purchase.
The Future of GMA Deals and Steals
As e-commerce continues to evolve and consumers become increasingly savvy about finding deals, GMA Deals and Steals remains at the forefront of bringing value to American shoppers. The segment continues to innovate and expand its offerings.
Expanding Product Categories
The team constantly searches for new categories and innovative products to feature. From cutting-edge tech gadgets to sustainable lifestyle products, the deals reflect current consumer interests and emerging trends.
Enhanced Digital Experience
The integration of social media, email notifications, and improved website functionality makes it easier than ever to stay informed about deals and shop seamlessly across devices.
Community Building
The GMA Deals and Steals community has grown into a loyal following of smart shoppers who share tips, reviews, and recommendations. This community aspect adds value beyond the deals themselves.
Start Your Savings Journey Today
GMA Deals and Steals has proven itself as more than just another shopping segment—it’s a trusted resource that has helped millions of Americans save money while discovering quality products and supporting businesses of all sizes. Whether you’re looking for everyday essentials, special gifts, or ways to treat yourself without breaking the bank, this program delivers consistent value.
The combination of Tory Johnson’s expert curation, the credibility of Good Morning America, and the direct relationship with brands creates a shopping experience that’s hard to match. With discounts of 50-80% off retail prices, exceptional customer service, and a constantly rotating selection of products, there’s always something new to discover.
Don’t wait to start saving—visit GMADeals.com today, sign up for notifications, and join the millions of smart shoppers who have already discovered the incredible value of GMA Deals and Steals. Your wallet will thank you!
📢 Stay Connected
Website: GMADeals.com | 40Boxes.com
TV Show: Good Morning America – Weekdays 7-9 AM EST on ABC
Email Support: [email protected]
Newsletter: Sign up at GMADeals.com for exclusive alerts and previews
Disclaimer: Deal availability, prices, and terms are subject to change. Always verify current deals and prices on GMADeals.com and individual brand websites. This article is for informational purposes and is not affiliated with or endorsed by Good Morning America, ABC, or Disney.